Digital signage in medical institutions.

Digital signage in medical institutions, including doctor’s waiting areas, serves as a valuable tool to reduce patient anxiety by providing easily digestible health information. It can improve patient engagement and provide information on their conditions, explaining medical terminology, procedures, and treatment plans.

It enhances patient experience, minimises perceived wait times, and streamlines communication while also promoting services and improving way-finding. In summary, it fosters a more informed and at ease patient environment, contributing to overall healthcare quality.

These benefits have been supported by various studies, showcasing the positive impact of digital signage on patient experiences and healthcare operations.